Collection: HOWLIN'

Howlin’

Founded in Antwerp in 2009, Howlin’ is a knitwear brand that combines heritage craftsmanship with playful creativity. Its roots stretch back to 1981, when the family behind the label began producing knitwear in Scotland. Building on that tradition, Howlin’ was created to bring a fresher, more imaginative take to classic wool garments.

The name “Howlin’” comes from Scottish slang for “smelly” — a tongue-in-cheek nod to the brand’s origins — but the philosophy is all about quality and longevity. Every piece is individually manufactured and hand-finished in Scotland, Ireland, or Belgium, using carefully sourced yarns chosen for their durability and comfort. This artisanal approach ensures each garment is unique, carrying the subtle character of handmade work.

Design-wise, Howlin’ balances timeless shapes with bold patterns and vibrant colors, giving their knitwear a distinctive personality without chasing short-lived trends. From sweaters and cardigans to scarves and accessories, their collections reflect a spirit of fun while remaining rooted in tradition.

With a “small is beautiful” mindset, Howlin’ produces in limited quantities, focusing on quality over volume. The result is knitwear that feels both special and enduring — garments made to be worn, loved, and kept for years.